Saturday, March 16, 2013

How to Brand a Disease - and Sell a Cure

The manner in which prescription drugs are marketed today can be readily
understood if you read the 1928 book "Propaganda," by Edward Bernays, the
father of PR.

Bernays knew that public relations business was less about selling things
than about creating the conditions for things to sell themselves.
Pharmaceutical marketers, following in his footsteps, sell drugs by
selling diseases -- a system known as "disease branding." Illnesses such
as panic disorder, restless legs syndrome, bipolar disorder, and ADHD
were once considered rare until a marketing campaign transformed the
brand in order to sell more drugs.

According to CNN:

    "If all drugs were harmless, disease branding would be relatively
harmless, too. But no drug is completely benign ... Detrol can make
elderly people delirious and may cause memory problems. Paxil is
associated with sexual dysfunction and dependence ... Side effects like
these are a part of every drug. But they are never part of the brand."

Dr. Mercola's Comments:

    Drug companies are master marketers and they fully embrace the
ideology that Edward Bernays' -- the father of PR -- is most known for.
Instead of trying to sell their drugs on their own merit, they invest
untold amounts of money into creating diseases their drugs are meant to

    By doing this, they create instant patients, patients who will likely
go to their physicians and request the said drug by name.
    It's an ingenious model and one that the PR industry has won awards
over … the only problem is that it's detrimental to your health.

The Fine Art of Disease Mongering

    Pharmaceutical companies spend more on marketing than research --
almost twice as much. Part of these costs often go toward hiring
expensive PR firms, celebrity spokespeople, and physicians and academics
to pedal their wares.

    As CNN reported, in order to market its antidepressant Paxil,
GlaxoSmithKline hired a PR firm to create a "public awareness campaign"
about an "under-diagnosed" disease.

The Highwaymen The Devils Right Hand

Your Solution For Disease FREE Health.

God Bless Everyone & God Bless The United States of America.
Larry Nelson

        Continued in next post.

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