Bayer, Pfizer Accused of Making False Claims About Their Top-Selling Multivitamins

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By Dr. Mercola

    A recent study sponsored by the National Institutes of Health,
BASF Corporation, Pfizer and DSM Nutritional Products found that
daily supplementation with a multivitamin significantly reduced
the risk of cancer among men.

    This particular study used Pfizer’s Centrum brand of multivitamins,
which brings in around $1 billion a year in sales (a hefty share of
the $40 billion US supplement market).

    Undoubtedly, Pfizer will seek to use these study results to
claim that taking Centrum multivitamins may help you prevent cancer
a lofty marketing move that has already landed them (and other drug
companies) in hot water

    Although it is good to see the Center for Science in the Public
Interest (CSPI) keeping these companies honest, one of the biggest
crimes is actually perfectly legal. These companies are using
synthetic vitamins rather than natural ones in virtually all of their
products, despite the compelling evidence of the vast superiority
of natural versions.

Pfizer Removes False Claims from Multivitamins After a Threatened Lawsuit

    Last year CSPI alleged that claims made on the labels of Centrum
multivitamin products were deceptive and implied that the supposed
health benefits had been scientifically established, when most were
from studies not directly applicable to the product. Among the claims
at issue were that Pfizer’s multivitamins support:

        Energy and immunity
        Heart health
        Eye health
        Breast and colon health
        Bone health

    In a letter to Pfizer Chief Executive Ian Read, CSPI threatened
legal action and listed multiple examples of unsubstantiated claims
and deception. For instance, regarding the multivitamin’s role in
heart health, the letter stated:

        Pfizer markets Centrum Ultra Men’s, Centrum Cardio, and
Centrum Silver with the claim that they support heart health.

        For example, a recent print advertisement says, Centrum
Cardio is the only complete multivitamin with CoroWise phytosterols,
an ingredient derived from soybeans that may reduce the risk of
heart disease by lowering LDL (bad) cholesterol. Centrum Cardio
is the multivitamin that's complete and all heart.(Emphases added.)

        However, existing research on the effectiveness of
phytosterols has evaluated them in foods, which help disperse
the phytosterols in the GI tract to do their work. There is little
or no evidence that the free phytosterols in hard, dry pills have
the same effect. In fact, Pfizer has failed to produce any convincing
evidence as to their effects in response to previous requests from CSPI.

        Therefore, this claim is um-lawful because it lacks prior
substantiation and is deceptive.

    In response, Pfizer agreed to drop certain claims related to
breast health and colon health from the labels of its Centrum
multivitamins, as well as from their Web site. CSPI subsequently
agreed to withdraw their notice of intention to file a lawsuit.

Bayer Also Threatened With Legal Action Over False Multivitamin Claims

    Bayer, which manufactures One A Day multivitamins, states on
their Web site that taking One a Day is a recommended tip for avoiding
breast cancer. CSPI has taken issue with this, and other health
claims related to heart disease and more, and has notified Bayer
that they will file a lawsuit for violating state consumer protection
laws if the deceptive claims are not removed from One A Day marketing
materials.

    This is the second time since 2009 that CSPI has threatened Bayer
with legal action. In 2009, the organization filed a lawsuit against
Bayer for claiming that its One A Day Men’s multivitamin with selenium
might reduce the risk of prostate cancer, when no research existed to
back it up. Bayer also settled a lawsuit in 2010, in which a group of
state attorney generals alleged the company was deceptively leveraging
fear of prostate cancer in order to market One A Day to men.

Who’s Behind Some of the Largest Multivitamin Brands in the World?

    There’s certainly nothing wrong with taking a multivitamin
supplement. But when doing so it’s essential to know who’s behind the
product you’re trusting with your health. For instance, Pfizer, which
makes Centrum multivitamins, is no stranger to lawsuits and has been
convicted of fraud and other illegal activities on multiple occasions.

    In fact, in 2009, Pfizer paid a $2.3-billion settlement for
marketing fraud related to Bextra, Lyrica and other drugs. Charges
included marketing drugs to doctors for uses for which they had not
been approved and giving kickbacks to doctors and other health care
professionals for prescribing their drugs. This was Pfizer's fourth
settlement numbering in the multimillions in less than a decade.

    Meanwhile, some 3,000 lawsuits have been filed against Bayer in
recent years over their genetically modified crops contaminating
American rice farms. They have also been fending off lawsuits
from angry beekeepers for years now, who allege that Bayer’s
neonicotinoid pesticides are killing bees.

Thank You Dr. Mercola

  God Bless Everyone & God Bless The United States of America.

Larry Nelson
42 S. Sherwood Dr.
Belton, Tx. 76513
cancercurehere@gmail.com